A highlight of this year’s SXSW was running into my friend Yiying Lu. I first met Yiying when she came to America for the first time in her life in 2009 to pick up her Shorty Award for designing Twitter’s Fail Whale. Now she’s hiding behind the design she made for the SXSWi Big Bag.

A highlight of this year’s SXSW was running into my friend Yiying Lu. I first met Yiying when she came to America for the first time in her life in 2009 to pick up her Shorty Award for designing Twitter’s Fail Whale. Now she’s hiding behind the design she made for the SXSWi Big Bag.

Ran into my almost namesake @Gregarious Narain at SXSW, who amazing didn’t know you could make an animated gif on an iPhone, despite starting animated gif-compatible “Twilio for photos” Chute.

Ran into my almost namesake @Gregarious Narain at SXSW, who amazing didn’t know you could make an animated gif on an iPhone, despite starting animated gif-compatible “Twilio for photos” Chute.

I convinced CNBC’s social media director Mary Catherine Wellons that animated gifs will be next medium to transform financial news. She’s just getting started.

I convinced CNBC’s social media director Mary Catherine Wellons that animated gifs will be next medium to transform financial news. She’s just getting started.

Many aspring journalists wonder how Craig Kanalley has been so successful in the social news business, rising in just a few years from senior editor at Huffington Post to NBC News’ first social media editor. I captured his secret method in this gif at Columbia Journalism School’s lobby during Social Media Weekend.

Many aspring journalists wonder how Craig Kanalley has been so successful in the social news business, rising in just a few years from senior editor at Huffington Post to NBC News’ first social media editor. I captured his secret method in this gif at Columbia Journalism School’s lobby during Social Media Weekend.

Watching Columbia Journalism School student Olivia Waxman’s life come into focus.

Watching Columbia Journalism School student Olivia Waxman’s life come into focus.

Ran into meme veteran Ellie Rountree at Social Media Weekend. Since she’s now the media outreach manager at one of the few social platforms that supports animated gifs (Google+), I thought it was only right she be turned into one.

Ran into meme veteran Ellie Rountree at Social Media Weekend. Since she’s now the media outreach manager at one of the few social platforms that supports animated gifs (Google+), I thought it was only right she be turned into one.

Our designer Aaron Taylor-Waldman is at our office experiencing a range of emotions hearing our latest ideas. His lightbulb has yet to go off.

Our designer Aaron Taylor-Waldman is at our office experiencing a range of emotions hearing our latest ideas. His lightbulb has yet to go off.

Evan Doll dropped by Sawhorse HQ a few weeks ago and gave us a sneak peek of Flipboard for iPhone. Unsurprisingly, by launch time the opening screen of Flipboard ended up being an animated GIF.

Evan Doll dropped by Sawhorse HQ a few weeks ago and gave us a sneak peek of Flipboard for iPhone. Unsurprisingly, by launch time the opening screen of Flipboard ended up being an animated GIF.

David Minkin, the publisher of the Breaking Media empire (AboveTheLaw.com, DealBreaker.com and Fashionista.com), hating on animated gifs.

David Minkin, the publisher of the Breaking Media empire (AboveTheLaw.com, DealBreaker.com and Fashionista.com), hating on animated gifs.

Tonya Garcia of PR Newser enjoying a Blue Point Toasted Lager, which she called “The only good thing from Long Island”. Wait, I’m from Long Island.

Tonya Garcia of PR Newser enjoying a Blue Point Toasted Lager, which she called “The only good thing from Long Island”. Wait, I’m from Long Island.